{"id":13003,"date":"2019-08-24T12:48:45","date_gmt":"2019-08-24T12:48:45","guid":{"rendered":"https:\/\/www.clickdoacademy.com\/?p=13003"},"modified":"2022-03-29T13:07:44","modified_gmt":"2022-03-29T13:07:44","slug":"blogging-tips-for-beginners","status":"publish","type":"post","link":"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/","title":{"rendered":"5 blogging tips for beginners to consider before writing content for your next article"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#How_do_I_start_off_right\" title=\"How do I start off right?\">How do I start off right?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#1_Formulate_the_ideal_headline\" title=\"#1 Formulate the ideal headline\">#1 Formulate the ideal headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#2_Research_the_most_relevant_keywords\" title=\"#2 Research the most relevant keywords\">#2 Research the most relevant keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#3_Structure_your_article_right\" title=\"#3 Structure your article right\">#3 Structure your article right<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#A_seductive_introduction\" title=\"A seductive introduction\">A seductive introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#Easily_accessible_advice\" title=\"Easily accessible advice\">Easily accessible advice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#A_summary_and_some_motivation\" title=\"A summary and some motivation\">A summary and some motivation<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#4_Tell_a_great_story\" title=\"#4 Tell a great story\">#4 Tell a great story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#5_Make_your_article_easy_on_the_eye\" title=\"#5 Make your article easy on the eye\">#5 Make your article easy on the eye<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/university.seekahost.com\/guides\/blogging-tips-for-beginners\/#ClickDo_can_help_you_every_step_of_the_way\" title=\"ClickDo can help you every step of the way\">ClickDo can help you every step of the way<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>The top 5 <em><strong>blogging tips for beginners<\/strong><\/em> to consider before writing content for your next article.<\/p>\n<p>I know, I know. Before starting to write your first words you deeply think about what to write about and how right? Even if you already know the topic and roughly what you want to talk about, if you want to create attractive, informative and popular web content you must find those right words.<\/p>\n<p>And that isn\u2019t easy at all.<\/p>\n<p>If you\u2019re only starting out as a blogger or content writer, it can be overwhelming to find the best way of writing posts or articles. In one of my previous articles about <a href=\"https:\/\/www.clickdo.co.uk\/make-money-online\/\">how to make money online in 5 sustainable ways<\/a>, I show ways of earning online and one of them is by blogging or becoming a content writer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_start_off_right\"><\/span>How do I start off right?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>However, I myself have struggled with the mastery of creating popular content in the past and luckily so have other bloggers and content writers. Let\u2019s learn from our lessons and pass on the knowledge so that increasingly great reads await us in the future! I&#8217;ve compiled strategies I have trialled and tested so far, which have led to more traffic and attention.<\/p>\n<p><iframe loading=\"lazy\" title=\"Learn how to create hot SEO-friendly content if you&#039;re a blogger or web content writer!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bk5HR8sqUjY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>I&#8217;ve\u00a0also created an online course about creating <a href=\"https:\/\/www.clickdo.co.uk\/seo-content-writing\/\">SEO-friendly content<\/a>, which explains some of the following points in much more detail, step by step with video tutorials. It\u2019s a great starting point for any blogger or web content writer, because I apply what I\u2019ve learned and done for client blogs and blogs I manage at ClickDo. You can find this course and many others on our fantastic new <a href=\"https:\/\/university.seekahost.com\/guides\/guides\" target=\"_blank\" rel=\"noopener noreferrer\">ClickDo Academy learning platform<\/a>.<\/p>\n<p>So let\u2019s get started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Formulate_the_ideal_headline\"><\/span><strong>#1 Formulate the ideal headline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/university.seekahost.com\/guides\/courses\/seo-content-writing-course\/lessons\/catchy-headlines\/\" target=\"_blank\" rel=\"noopener noreferrer\">headline of your article<\/a> is key as this is what your readers will see first, however they find your written piece. If it\u2019s not what they\u2019re looking for and doesn\u2019t invite them to read on, you\u2019ve already lost them there and then, no matter how great your content might be.<\/p>\n<p>Your headline should<\/p>\n<ul>\n<li>Include crucial keywords for your topic, e.g. if you\u2019re writing about \u201csaving money\u201d use various research tools such as Google Analytics or SEMrush to look for related searches for this keyword. You\u2019ll get an idea of what your target readers look for most in this area and you should use those words in your headline and body.<\/li>\n<li>be catchy and attractive, e.g. not too long, but offering your reader a straight-forward answer to their question. According to <a href=\"https:\/\/cognitiveseo.com\/blog\/21096\/how-to-write-for-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cognitive SEO&#8217;s<\/a>\u00a0research headlines containing numbers are a winner both in Google searches and on social media (like my headline here). What readers also like is when they\u2019re addressed in the headline and a solution is offered, e.g. ways to find\u2026 or how to\u2026 See articles published on some of our ClickDo blogs for reference: <a href=\"https:\/\/news.clickdo.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/news.clickdo.co.uk\/<\/a>.<\/li>\n<li>touch on your readers&#8217; emotions, e.g. mention either a very bad feeling and how to deal with it or offer advice on how to solve a pressing problem, e.g. what to do if\u2026 or why\u2026 doesn\u2019t work and how to improve it.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Research_the_most_relevant_keywords\"><\/span><strong>#2 Research the most relevant keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>as already mentioned, to identify what your potential readers are looking for with regards to your content topic is crucial. It will enable you to focus on everything your readers might want to know, and this will lead to more clicks and reads.<\/li>\n<li>There are many ways to work this out by using research tools like Google Analytics, SEMrush (they also offer a plugin for WP to check all your content for relevant keywords and how to improve it for SEO), <a href=\"http:\/\/tools.seobook.com\/general\/keyword-density\/\">SEO Book keyword density analyser<\/a> or see how the best SEO consultant in London, <a href=\"https:\/\/www.fernandoraymond.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fernando Raymond<\/a>, does it.<\/li>\n<li>Make sure you use those keywords wisely so your article still has a good flow or else your readers will switch off quickly. <a href=\"https:\/\/smartblogger.com\/how-to-write-a-blog-post\/\">Smartblogger<\/a> recommends breaking up long paragraphs into shorter ones, to speak your reader\u2019s language and not use too complex concepts and words.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Structure_your_article_right\"><\/span><strong>#3 Structure your article right<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make sure that your <a href=\"https:\/\/university.seekahost.com\/guides\/courses\/seo-content-writing-course\/lessons\/structure-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">article is sectioned<\/a> into the following:<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"A_seductive_introduction\"><\/span>A seductive introduction<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>First, you must encourage your readers to stay with you when you introduce your topic. Therefore, your introduction should be drawing them in by talking about something they can relate to and that makes them feel like what they\u2019re reading is helping or giving them something. It also helps to incorporate emotions, frustrations, a problem, etc. This will make your reader want to learn more.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Easily_accessible_advice\"><\/span>Easily accessible advice<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>The main body of your article should cover all the advice and useful information your readers came to look for. Here you have to fulfill your promise from your headline, and you should do so in an entertaining, informative or even humorous way, depending on your topic. It\u2019s important to structure your main body so that the reader sticks with your piece. The bounce rate (the rate a person closes your page after having opened it) shows you how long your readers spend time reading your content (accessible through Google Analytics). If it is high, you\u2019re doing something wrong. And this will also affect your ranking on Google. We at ClickDo suggest using short paragraphs and subheads in order to not overwhelm your readers with hard to digest content and to make it easier on the eye. BUT: each section should contain valuable information!<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"A_summary_and_some_motivation\"><\/span>A summary and some motivation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Summarize what you\u2019ve covered in your article and offer your readers ways of using this information. Give examples, offer ideas and suggestions useful for your readers and make them feel like it\u2019s achievable. Empower them by showing how to use the information you have provided to answer their initial questions or solve their problems. If they feel you\u2019ve done a great job at this, they\u2019ll certainly be back for more. This is also a good time to offer a \u201ccall to action\u201d, if you want to introduce another article, service or product related to the topic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Tell_a_great_story\"><\/span><strong>#4 Tell a great story<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Neil Patel demonstrates how research clearly shows that brand storytelling leads to more attention and growth online. At ClickDo we also follow such key factors of a successful brand or business story, see <a href=\"https:\/\/business.clickdo.co.uk\/your-story\/\">https:\/\/business.clickdo.co.uk\/your-story\/<\/a> for reference. Here we point out to<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13007 alignright\" src=\"https:\/\/university.seekahost.com\/guides\/wp-content\/uploads\/2019\/08\/3-Ps-in-PR-storytelling-300x225.jpg\" alt=\"structure your story and articles right\" width=\"300\" height=\"225\" \/><\/p>\n<ul>\n<li>create an <strong>emotional connection<\/strong> by sharing your values<\/li>\n<li>make you <strong>stand out<\/strong> by sharing your initial problem\/situation and how you went about solving it (personal struggles\/challenges)<\/li>\n<li>highlight your <strong>\u201caha\u201d moment<\/strong> (problem solving strategy)<\/li>\n<li>show how you overcame all <strong>challenges<\/strong> and obstacles and never gave up demonstrating your <strong>passion<\/strong> and commitment<\/li>\n<li>demonstrate your <strong>mission<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Make_your_article_easy_on_the_eye\"><\/span><strong>#5 Make your article easy on the eye<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make sure you check the following points before publishing your blog post:<\/p>\n<ul>\n<li>Obviously, check your article for grammar and spelling mistakes<\/li>\n<li>The SEMrush tool also checks the length of your sentences to make them more reader friendly<\/li>\n<li>Check your heading formats, e.g. heading 1, 2, 3 depending on whether it\u2019s a subhead or paragraph<\/li>\n<li>Add pictures, videos, audios or infographics to offer a variety of ways to access your content. It breaks it down again visually and helps your reader to easily get a grasp of your topic. Great resources are: <a href=\"http:\/\/www.pixabay.com\/\">www.pixabay.com<\/a>, <a href=\"http:\/\/www.canva.com\/\">www.canva.com<\/a>, <a href=\"https:\/\/infographic.clickdo.co.uk\/\">https:\/\/infographic.clickdo.co.uk<\/a><\/li>\n<\/ul>\n<p>You can check the blog I manage, the <a href=\"https:\/\/education.clickdo.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\">UK Education Blog<\/a>, and how it is performing on Google for reference. See how it ranks for the keywords \u201c<strong><em>UK education blog<\/em><\/strong>\u201d, bearing in mind I haven\u2019t added that much content due to a lack of time. I\u2019ve only been working on this blog for about 1 year while still working full time! I hope this motivates you. If I can do it, so can you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ClickDo_can_help_you_every_step_of_the_way\"><\/span>ClickDo can help you every step of the way<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.clickdo.co.uk\/blogging\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-13008 size-medium\" src=\"https:\/\/university.seekahost.com\/guides\/wp-content\/uploads\/2019\/08\/how-to-become-a-blog-writer-002-300x215.jpg\" alt=\"Tips for bloggers and web content writers\" width=\"300\" height=\"215\" \/><\/a>The ClickDo brand has successfully established a whole network of <a href=\"https:\/\/www.clickdo.co.uk\/guest-posting-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\">successful blogs<\/a>, SEO, web design, and digital marketing services and a wide range of online courses.<\/p>\n<p>We want to ensure you&#8217;re not alone when getting online and starting your blogging or web content writing journey.<\/p>\n<p>Coming to the ClickDo Academy is a great starting point for you to learn the important basics regarding blogging, SEO and digital marketing.<\/p>\n<p>At ClickDo we offer more services to support new bloggers and writers in various ways.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The top 5 blogging tips for beginners to consider before writing content for your next article. I know, I know. Before starting to write your first words you deeply think about what to write about and how right? Even if you already know the topic and roughly what you want to talk about, if you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":28550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,15],"tags":[11,12,14,16],"class_list":["post-13003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-copywriting","tag-blog-writing","tag-blogger-support","tag-content-writing","tag-seo-copywriting"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/posts\/13003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/comments?post=13003"}],"version-history":[{"count":1,"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/posts\/13003\/revisions"}],"predecessor-version":[{"id":28551,"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/posts\/13003\/revisions\/28551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/media\/28550"}],"wp:attachment":[{"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/media?parent=13003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/categories?post=13003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/university.seekahost.com\/guides\/wp-json\/wp\/v2\/tags?post=13003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}